There is an old saying "that a bird in the hand is worth two in the bush." I hate to use cliche's like this but the time is appropriate with an Industry like the Internet has made with Digital products. Internet commerce has taken on some very imposing proportions in all respects, and the populace is so far behind the advancement many may never catch up. With the current economic situation more people are turning to the Internet for a solution and opening a door to something they no nothing about. There is a breed of business man on the net who will sell you, then up sell you, and keep it up with out ever knowing your needs. You should be cautious in all business dealings and opportunities on the net.
There are many things to remember when searching the Internet for a way to make money, purchase a product, or build your first website. Here are a few thoughts on how to get your bang for the buck on the Internet.
Money on the Internet
There really are no overnight successes, and achievement is always in direct proportion to the consistent actions of the person.
Nothing is as easy as it is advertised except a few rare exceptions. This means a learning curve with the possible purchase of additional products to attain full functionality of the one just purchased. For instance Adobe products are awesome but if you have one like Dreamweaver you will soon want Fireworks or the whole suite.
Finding value in products online is easy once you know what to look for. Good products are sold through normal avenues and not a series of revolving doors and locked up browser instances. Anytime someone is rude enough to take control of your browser with a series of pop ups just shut it down.
Never succumb to the temptation of using OPM as a source to fund a new online business. The Internet is full of scam artists who will lay out a great hypothetical plan for you of tremendous proportions, one gets two then they get two and so on. The plan will be to put it on one of your credit cards for a month or two till the money starts rolling in.
Business is not hap hazard affair or gambling it is simply a formula. The favorable result in any business is profit. My recommendation on business dealings of any type would be to first learn the basics of business itself, especially the laws of the land where you live. The other possible solution would be to find a teacher or a mentor to help you past some of the learning curve that is sometimes very difficult.
Digital Products
Digital products as you know to come in every type and price range. By utilizing the same no hype approach, as with making money on the internet everyone can be assured to minimize their potential loses. We are bombarded with media and hype from every angle but the simple rule of "if it sounds to good to be true" holds true 90% of the time.
Negative out of the way let's focus on the positive.
- Digital products are as green as it gets being delivered in seconds via download.
- Digital products give the average person amazing income opportunioties through affiliate programs such as Google, Clickbank, Commission Junction, and others.
- Digital products are the future of information commerce and should be utilized for everything from software to literature.
Building Your Website
The do's and dont's of website construction can leave the average person scratching their head. The technology behind the Internet is so vast that even an accomplished programmer would have some trouble keeping up with it all. Website construction is a science in every way from the domain name to finish coded live site. There are tried and true steps to follow that will produce a great website. Doing business on the Internet demands a fully optimized website that is pleasing to the eye, and not necessarily full of functions. Sometimes all of the gadgets people use on their site cause internal scripting issues that make the site display oddly in the browser window.
Website Construction
Whether using a site for business or for pleasure following these simple rules will get you on the road to a great site.
Learn the basics of HTML and CSS. By learning these basics and getting the cheat sheets online you won't always be at the mercy of a misbehaving website.
Starting assembling your site before you even think about a domain name. This step will require many hours of thought and layout. Make sure your sales copy is well written utilizing the proper amount of keywords.
Keep image use low and optimize the sizes. Make sure there is alternate text on every image used.
Keyword your site throughout in a relevant and fluid manner.
Pick a domain name that contains one of your main keywords.
Make a search engine friendly sitemap.
Pick a good host that has great stats and load your site.
Register with Google and other search engines.
Set up all of the Google tools you think you can use but especially the Webmaster tools.
Never expect your first site or any site to be the perfect product so don't be afraid to add content or build a new site. One thing to avoid is putting up a site then changing the structure, add to it but don't change the basic word structure you originally submitted. It is important that the search engines find the pages and content you originally submitted. Should you decide to delete pages make sure to do so in the Google Webmaster Tools as well.
I opened this article with a cliche and would like to explain it in closing. The Internet is truly an almost magical place full of knowledge, entertainment, and yes danger. Believing in the impossible is OK, doing the impossible is OK, but buying it from a Snake Oil Salesman is just stupid. Buy tangible things like the bird in the hand, and you will attain the improbable like the two birds in the bush.
"There will never be a better day than today to follow your dreams. It is only through living your dream that you can achieve it." William Muncrief 2008
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